Written by Zuzana Prochazka
Jeff Brown, principal of JK3 Nautical Enterprises (JK3 Yachts),is one of my favorite brokers to visit. He has a nice selection of new and brokerage boats for sale. His perspective on the boating market is fresh and informative and I find I learn a great deal from someone who’s on the front lines with both powerboaters and sailors.
Brown describes the current state of the boat brokering business as ‘survival’. His strategy is to spend more on marketing at a time when advertising deals are there for the taking, and by opening a new office in Northern California, JK3’s fourth, in anticipation of boating interest growing when the America’s Cup comes to San Francisco in 2013.
Brown is a member of the Sailing Events Association San Diego (SEA San Diego which promotes major sailboat events for the benefit of the local economy. They were heavily involved with the promotion of the America’s Cup Series which came to San Diego in November 2011.
JK3 Yachts, which opened its doors in 1996, carries new power and sailboat models including Sabre, Back Cove, and J/Boats. Brown is adding the German-built Hanse line which he will represent for the entire western United States. JK3 sells new and used boats from 22’-65’ with approximately 70% of revenues currently coming from brokerage boats. Brown’s focus on performance boats is a natural fit since he also runs the J-World San Diego sailing school.
“It scares me to death to put boats in stock but we sold a Sabre 40 Flybridge at a boat show and we sold it because we had it,” says Brown. “It’s hard to sell a brochure.”
“We’re bucking the trend and spending more to develop the business,” say Brown. We sell, we teach, and we’re making a go of it in a down economy.” And who can ask any more than that?